PBS College Series Helps Thousands
Status: Launched
Description and Role: WTIU with Howard and Matthew Greene, retained Andree to market their PBS college series. Project surpassed expectations 10 fold and landed 1,000 airings in 75% of markets including 21 of the top 25. Andree helped to broker the Shop PBS relationship for online and catalog sales of the series, and oversaw production of the PBS websites and DVDs. Andrée was also in charge of developing the press relations kit, conference marketing give-aways, and strategic partnerships. Funded by Thomson, Mastercard, and Bank of America. Ten Steps to College and Paying for College are available at Shop PBS and on amazon.com.
